Making a video
Video can make a powerful impact, and filming on your phone means you have easy access to equipment and good video quality. It's important to plan ahead: length, what you want the video to convey and who will be involved. Re
Once you have made your video, it's important to include captioning. This is helpful for people who are Deaf or hard of hearing; people for whom English is not a first language; and for people reading their phones in public places (they can read the captions with the sound turned off).
Here are a few tips:
- Make sure you have good lighting: try shooting outside on a cloudy day, if possible.
- If it's windy, avoid filming outside as the wind will distort the sound.
- If you're filming for YouTube or Vimeo, film in landscape. If you're filming for instagram or TikTok, film in portrait
- A good free video editing software for Mac computers is Da Vinci Resolve. You can watch this Da Vinci Resolve tutorial
- A good free video editing software for PC is OpenShot. You can watch this OpenShot tutorial
- When you're adding captions, your software might have an option to add a background colour behind the text. Try this and always use a strong colour so people with low vision can easily see the text.
- Avoid using shaky footage. If you don’t have a tripod, try resting the camera somewhere stable.
Guidelines for creating an Artist Spotlight video
This is a step-by-step guide to help you create your own short video. We suggest a video between 30 to 60 seconds that focuses on a single artist. This video will act as a testimony for the benefits of your creative space. Note that this is just a guide providing an easy format for those who might be unfamiliar with video production and editing. Feel free to use a format that suits you.
Artist Spotlight Guidelines (Word 15.99 MB)
Artist Spotlight Guidelines (pdf 2.30 MB)
Making the most of your video
Now that you've created your video, how can you maximise its potential to connect with your audiences? Social media provides a space for you to share your content/work, and connect and enagage with your audiences, supporters, sponsors and clients. Much of the information in this document also applies to your stories, media releases, images, items and events. There are many social media platforms to choose from. It's up to you and your organisation's needs to engage with as many or as few as you can manage and will find useful.
