Patron and ambassadors of your organisation can have a very positive impact, enhancing your advocacy work. Patrons bring credibility and open high-level doors, while ambassadors build everyday awareness and engagement.

Many nonprofits find that the greatest impact is when they combine the influence of a patron with the grassroots energy of ambassadors. Together, they strengthen both the reputation and the reach of your organisation.

The power of a patron

A patron is a high-profile individual (often a respected leader, philanthropist, or public figure) who lends their name and prestige to your organisation.

The role and value of a patron:

• Building credibility and trust
• Connecting with funders, decision-makers and influential network
• Attracting media attention and public interest
• Providing quotes, talks or appearances to raise profile
• Strengthening donor confidence and fundraising efforts
• Enhances prestige and reputation
• Supporting wider advocacy and sector goals.

The power of an ambassador

An ambassador is a passionate supporter who actively represents and promotes your organisation, often in a more hands-on, public-facing way.

The role and value of an ambassador:

• Engaging with grassroots supporters and communities
• Sharing campaigns through social media and personal networks
• Recruiting and mobilises volunteers and advocates
• Leading peer-to-peer and local fundraising efforts
• Sharing authentic, personal stories that connect with others
• Extending the organisation’s reach and visibility
• Providing relatable and trusted advocacy
• Strengthening supporter engagement through active involvement.